“There is one thing in life which never change and that is Change.”
In the current market scenario, where things are changing very rapidly marketing practice is also changing rapidly. Social Media has emerged as a new marketing platform. Social Media with its huge customer base is attracting marketer’s and big companies using social media for their marketing campaign.
Social Media which refers to a collective group of web properties that are driven by users. On social media ,customers are from varied background and it throws great challenge for creating successful brand. In order to create a successful brand on social media, Amoebic Branding can be of great help. As per Amoebic Branding, brands must change. According to Harish Bijoor, ” Brands must change names to stay relevant. Brands need to change compositions. The experiments of Coca-Cola with vanilla, lime, cherry and every other flavor worldwide is an example. Brands must change the colors of their product offers and not just on the packs.”
On Internet world, customer behaviour is changing very rapidly and cant be predicted easily. So amoebic branding can be of great help . Brands must change as there are customers who are completely different with different requirements. On social media as the new P’s i.e Personalization, Participation, Peer-to-Peer are applicable to great extend. So must be brands personalized for customers and their participation must be increased. Amoebic branding can play a vital role in this context.
Social media can take many different forms using different technologies, including Internet forums , weblogs, wikis, message boards, pictures and video. Creating a static brand on these different forms is very difficult and cant be used on all platform. Also controlling branding efforts on user driven community is not possible and this is greatest challenge faced on social media. Amoebic branding may solve this problem,as due to its continuous changing nature it overcome drawbacks of static brand and attract more users from user driven communities.
Marketing on social media is a upcoming trend and Amoebic branding may play a vital role in this trend.
