Amazing way for resume marketing on Facebook

Now a days there are lots of jobs sites providing resume builder tools. These tools provides build in templates and formats which makes resume creation a easy task. However this never means that resume is noticed by potential hiring managers. To get your resume notices it is very essential to do its marketing in effective way.

I have choosen Facebook becausee there are lots of potential employers looking for candidates on Facebook. And also one should not forget about the number of friends which one has on Facebook. There are lot of opportunities present around them and you can grab these opportunities if you advertise your resume carefully.And one thing which many of us don’t know is that–

“When screening job candidates, one in four employers uses the Internet to acquire personal information, and one in 10 uses or has used social networking sites (like Facebook.com or MySpace.com) for the same purpose, according to a survey released by Careerbuilder.com Oct. 26.”

So in order to advertise resume effectively there is an application CodeMunch. It is an application which shows your professional profile(as build on CodeMunch) on Facebook profile. By adding this application on your profile, whenever your friend or employer will see your profile, your resume will also be displayed. So now your professional resume is visible to much large number of people in attractive way.

You can also have advantage of having friends review your resume, rate and comment on it. Just another way of giving an competitive edge to your resume on the second largest social network on the Web. So add CodeMunch application now in your profile on Facebook and make sure that your social network benefits you to its best.

Selling yourself with powerful Resume

Writing a powerful resume is an art, because it highlights your uniqueness and provides you with an interview call. The biggest question which is faced is that, is your resume attractive enough to get noticed for 30 sec. You don’t know and probably cant even know. But why only 30 sec. Cant it be more?

Well hiring managers pays attention to a resume only for 10-20sec. No hiring manager is going to read resume word by word. So it becomes tough for freshers as they don’t have lot of skills and applied knowledge to show. And here comes the role of attractive and powerful resume. Your resume is like advertisement. And like advertisement, you need to highlight your strengths, core competencies, accomplishments, clear goals and activities in order to grab attention.

When it comes to online resumes, creating a resume is easy and can be done by ready templates and predefined formats. But it must be take care to make to resume attractive and easily visible. As on Internet, resume search is done based on keywords so your resume must contain all appropriate keywords.

Also one should not forget social networking sites and must create a good profile over there. Social networking sites provides a lot of opportunities and freshers must grab these opportunities. Also make sure that your resume is visible and shared to all your friend and other network. Make sure to participate in groups and forums relevant to your field so that you can share knowledge. Do not underestimate power of online resume sharing and make serious attempts on social sites.

Readers can easily portray your image by reading your resume. A good and well written resume opens door to many interviews. So start selling yourself by creating a powerful resume.

Amoebic Branding on Social Media

“There is one thing in life which never change and that is Change.”

In the current market scenario, where things are changing very rapidly marketing practice is also changing rapidly. Social Media has emerged as a new marketing platform. Social Media with its huge customer base is attracting marketer’s and big companies using social media for their marketing campaign.

Social Media which refers to a collective group of web properties that are driven by users. On social media ,customers are from varied background and it throws great challenge for creating successful brand. In order to create a successful brand on social media, Amoebic Branding can be of great help. As per Amoebic Branding, brands must change. According to Harish Bijoor, ” Brands must change names to stay relevant. Brands need to change compositions. The experiments of Coca-Cola with vanilla, lime, cherry and every other flavor worldwide is an example. Brands must change the colors of their product offers and not just on the packs.”

On Internet world, customer behaviour is changing very rapidly and cant be predicted easily. So amoebic branding can be of great help . Brands must change as there are customers who are completely different with different requirements. On social media as the new P’s i.e Personalization, Participation, Peer-to-Peer are applicable to great extend. So must be brands personalized for customers and their participation must be increased. Amoebic branding can play a vital role in this context.

Social media can take many different forms using different technologies, including Internet forums , weblogs, wikis, message boards, pictures and video. Creating a static brand on these different forms is very difficult and cant be used on all platform. Also controlling branding efforts on user driven community is not possible and this is greatest challenge faced on social media. Amoebic branding may solve this problem,as due to its continuous changing nature it overcome drawbacks of static brand and attract more users from user driven communities.

Marketing on social media is a upcoming trend and Amoebic branding may play a vital role in this trend.

Resume’s Marketing

We all know that resume is a marketing tool. There are many sites which provides tips to create good resume and present it in good form using various templates. In this bog I am not trying to provide a format or tips to make good resume indeed I am trying to look at it from marketing perspective. I am discussing here the resume format from www.CodeMunch.com, as per section given there, from marketing point of view.

Resume is most important pieces of massive marketing campaign, if run successfully leads to right job for you. A resume needs to present a brand( you) and reinforces its importance to employer operations. So before creating a resume one must create brand, create a package of all strengths and proper tag line.

Marketing Objective:

Objective is optional but highly recommended as it enables employer to know exactly what you are looking for. A clear, concise, exiting and quickly readable objective is a good one and serves purpose by providing clarity in goals. Objective also is good for positioning yourself, as it is first thing which is read.

Marketing Education:

In order to do marketing of education effectively, it must demonstrate most powerful area of qualification and should highlight important skills acquired. An educational qualification stated must have objective and various aspects learned.

Marketing Work Experience:

Before describing experience it is important to identify knowledge, skills, and abilities developed in those experiences. Use experience description action verbs and move relevant experience for employer early in resume even if its old.

Marketing Skills:

Skills contains keywords which help employer to find your resume. In online search if your resume doesn’t contain appropriate keyword then your resume may not be explored. So use of effective keywords are necessary.

Marketing References:

It is closing part of resume and there must be 3 references ideally. Should specify knows in capacity of and list of achievements that you have gained while working with them.

Marketing Resume

In order to make a good marketing strategy for resume can be created by making a proper fit between opportunities and strengths. In today’s fast changing world ,smart job seekers have posted there online resumes at job boards like Monster andNaukri, and professionals keeps their information update by professional networking sites like LinkedIn. Sharing resume with friends and showing it on your social networking profile is also a good way for marketing resume. Social Networking sites is one of good source foridentifing opportunity. So start showing resume on your social profile with CodeMunch’s application MyResume.

Internet Memes

Wikipedia defines an internet meme as “a catchphrase or concept that spreads in a faddish way from person to person via the Internet.” The content may be a joke, rumor, website, image, videogame or story. Meme traditionally have spread through word of mouth communication. Invention of press and technological inventions as radio and television allowed much faster memetic transmission. Though internet provides memes ground in order to transmit more effectively and efficiently.

Internet made this world a global village. It provides way to post and access information from anywhere and everywhere. It also provides vast information storehouses which can be accessed simultaneously only with few clicks. So internet provided furtile ground for memes transmission.

Internet memes may spread by any using any method such as blog, email, social networking sites. Messageboards and newsgroups are also popular because they allow a simple method by which people can share their information their memes – with internet users.

Internet memes is often used by e-stores, as it help to study consumer behaviour and identify upcoming fashions and trends. In e-store if you are not able to identify what is upcoming trend and what customer wants then you may start loosing customers, so memes has to be studied very carefully.

Some popular Internet Memes are-

1. Lolcats
2. All Your Base
3. Kikia

and many others.

Social Resume

Social Resume: It might sound like a new concept, but it is all about using professional resume in such a way so as to make it social. Social networking sites are developing at very fast rate. So are the applications used on them. Development of social networking sites provides an oppportunity to showcase our skills and strengths and share it with world.

Now there are applicaitons which enables to show resume on social networking sites. When anyone look at profile, then along with profile, resume is also visible. This provides an opporunity to employer to know about candidate which is not possible in telephonic interview and also to know that candidate is saying truth or not. It provides opportunity to candidate to identify and grab the opportunity hanging around in the network, which is else difficult.

Socail Resume can be used to showcase technical, academic and project expertise and achievements along with their personal information. The information shared here is much easy to verify from the people in network as compared to traditional ways.It is different from job portal as they provides resume only to recruiter and no one else can see it, this is not case with social resume.

There are sites such as CodeMunch which is working on social resume. Its application Myresume integrated with social networking sites like Orkut, Facebook, Hi5 etc. is one such example. With the fast and continuous expansion of social networking sites lets hope that other application which use social resume come soon.

Network Marketing

In India, the direct selling industry is estimated to be around worth of Rs.2,400 crores. With the entry of reputed players like Hindustan Lever Network (a HLL co.), the seriousness in the industry is getting more & more.

Multi Level Marketing also known as Network marketing or Matrix Marketing is business form in which company sells product directly to customers through reference. In this references and direct marketing is used to sell product. Its business model is like this that company uses independent salespeople (distributor) to sell the product by forming a distributor chain in down-line, which also helps in expanding customer base.

MLM Model

Various compensation plans like unilevel plans, binary plans are used by firms now a days for MLM. There are many firms which uses MLM to sell there product. Some of them are Amway, Modicare, Agel etc. Most networking firms deals in physical goods initially but due to its advantages it is now also used by Insurance firms, websites services, educational courses etc. Max New York Life is one such firm which is using MLM model in Insurance sector. Amway which has made MLM famous atleast in India is also now entering into Insurance sector by using MLM model.

MLM is also used by websites particularly job sites. Reffster.com is a reference based recruitment firm which offers cash for candidates successful recommendation.

MLM is particularly useful for small firms as it provides a cheaper and effective way to promote and sell product. MLM also offers an easy way to sell product for distributors, as it is easy to sell to whom one knows rather than selling to unknown. MLM due to its huge potential is now commonly in used

However image of MLM has been tarnished by similar schemes such as pyramid scheme which is iilegial. MLM is also often as ‘get rich overnight’ opportunity , which is not so as it requires a lot of hard work. Also there is always a risk associated with MLM that it may destroy personal relationship.

Still the future of MLM is very good as MLM firms are growing and expanding in rural areas also. The Internet has made MLM almost an International operation and with constant growing MLM firms, future of MLM is good.

MyResume

Social networking is influencing the community a lot. Social Networking Sites are becoming top tool for recruitment. CodeMunch which provides a suitable platform to showcase your skills, invite friends, get feedback, know job opening and get rated by professional recruiters. It provides a ideal platform for both recruiter and candidate.

MyResume (CodeMunch) application can now be integrated on Orkut. One can add MyResume application on Orkut to show professional resume to friends. But, is it necessary to show resume to friends? It is, because we often have a huge network but very few friends know about professional skills in detail. With MyResume application added on profile one can show his professional skills in detail to all friends. Also in this world we never know opportunity will come from where. So MyResume provides a good way to showcase strengths and know the opportunity hanging around, increasing chance to grab the opportunity.

One can easily share his resume to other friends to along with personalised message. It is very helpful as resume can be downloaded as pdf file and can also be seen on CodeMunch.com. It wont be wrong to say that “MyResume application will change the way people look at resume“.

Online Marketing

“Wouldn’t it be nice if, instead of you doing all the work looking for customers, they did all the work looking for you?”

This sentence, which I have read somewhere exactly represents difference between traditional and online marketing. In traditional marketing one has to look for prospects and then upto converting into customer, it is long selling process. While in online marketing as it is “search based”, users conciously comes to you looking for something, with help of search engines.

Online marketing is a cost saving way, its benefits and advantages are far more effective in long run as compared to traditional (Offline) Marketing. Almost all aspects of an online campaign can be traced, measured, and tested. This is reason why it is prefered by many firms.

In online marketing some targeting methods are:

1. Contextual Targeting:

In this target is done on the basis of context user is refering.

2. Behavorial Targeting:

in this targeting is done on basis of behavior shown by user in past.

3. Geogrphical Targeting:

On the basis of geographical location of user, targeting is done.

Some Online Advertising techniques used are:

1. Text Ads

2. Display Ads

3. Pop-ups

4. Flash Ads

5. Interstitial Ads

6. Email Ads

7. Advertorials

8. Onsite Sponsorship

9. Video ads and many other.

Viral Marketing:

Viral marketing refer to marketing techniques that use pre-existing social networks to produce exponential increases in brand awareness, through self-replicating viral processes. It is a social media marketing method and is used widely these days. It can be very useful in reaching a large number of people rapidly. Often the goal of viral marketing campaigns is to generate media coverage via “offbeat” stories worth many times more than the campaigning company’s advertising budget.

Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost.

Types of Viral Marketing

Pass-along. This is the most common type of viral marketing. Web sites that ask their users to tell-a-friend about their products and services is an example of pass-along messaging

Incentivised viral: A reward is offered for either passing a message along or providing someone else’s address. This can dramatically increase referrals.

Online marketing is growing faster than other types of media. However it has some limitations also abd biggest is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase.

Social Networking

Social networking has changed the way we communicate and share information with one another in today’s world. Various social networking websites are being used by millions of people everyday on a regular basis and it now seems that social networking is a part of everyday life.

Social Networking is replacing the need for face to face contact and its market is expanding gradually. According to IDC estimates, unified communications will be a $17 billion market globally in 2011, accounting for a growth of 38% compounded annually from 2007 onwards.

Due to fast development we are observing changes like substitution of email by IM, hard copy resumes to social resumes. It is cost saving option for companies and also provide easy way to communicate with people of same interest and explore interest of other.

However social networking faces some challenges also like management in virtual environment and it cant be denied that co location brings about more engagement